POR MARCHE FESR 2014/2020 - AXIS 1 - ACTION 1.3 - INTERVENTION 1.3.1 - "Promote business innovation processes and the use of new digital technologies" - ACTIONS FOR THE REORIENTATION AND DIVERSIFICATION OF MARKETS
STRATEGY FOR THE EUROPEAN MARKET
The project carried out by the company STRATEGIA SRL has among its main objectives that of implementing an important strategy of digitalization of sales and commercial promotion processes in order to consolidate brand reputation and brand awareness in Italy and abroad and to obtain a competitive advantage in an increasingly demanding international context.
Description
The project introduced significant innovations in organizational processes and digital marketing to expand into foreign markets. A key innovation was the development of a B2C e-commerce platform on Shopify, which digitizes sales and customer relationship management, offering advanced features such as multilingual management, traffic analysis, abandoned cart notifications and other options to promote sales and optimize services. In addition, the company increased its visibility and brand recognition through a digital marketing strategy that integrates websites, social networks and the e-commerce portal.
Goals
Acquire new customers
Making trade agreements with new partners
Implement a digitalization strategy for sales and promotion processes
Increase Brand Reputation and Brand Awareness in Italy and abroad.
Results
Increased turnover towards the markets of France, Germany, Holland
Increased online sales generated through corporate e-commerce and entry into target market marketplaces
Increased website and e-commerce traffic, increased loyal customers and increased brand awareness
PROJECT CO-FINANCED BY THE EUROPEAN REGIONAL DEVELOPMENT FUND.
FINANCIAL SUPPORT RECEIVED FROM THE EUROPEAN UNION
It is €40,000.00